Xposure Advertising is a full-service design studio and branding company, creating graphic design across all platforms. Our small structure allows for a close relationship with our clients that has generated long-lasting partnerships where we grow and evolve their brands together. The scope of our work allows for a diverse expansion of the brand through multiple platforms reaching the customers directly and growing the brand exponentially. From initial research to the final product and campaign, we always work with the time frame assigned to each of the phases of the project. We are partnered with printers, programmers, paper mills and an array of manufacturers which allows your project to have the best quality vs price.
Gérard Vachez, principal and art director of Xposure Advertising, holds a degree in art and graphic design from the University of Paris I, the Sorbonne, and has extensive expertise in painting, sculpture and photography.
He launched his first design and marketing firm in 1987: Vue Du Pont.
Thanks to his skills in illustration, photography, and graphic arts, his studio was highly successful and attracted a prestigious clientele.
Gérard has designed for numerous companies from around the world. His advanced technical skills ensure clients obtain original results each time.
Gérard’s work includes photos, drawings and paintings that have been exhibited in Europe, several African countries, the Caribbean, Canada and the United States.
His work has been published in prestigious magazines.
He moved to Miami and opened the Xposure Advertising Studio in 1999, and after 14 successful years in Florida, he settled in Santa Fe, NM, in 2012, where he lives with his lovely wife and business partner Cathy.
Cathy Bedart-Vachez, co-owner and co-founder of Xposure Advertising graduated from Tourism & Business school in Aix en Provence, France.
After several years as a marketing and advertising agent for Seita, in Marseille, she later worked for the Bayer pharmaceutical company.
She then relocated to Guadaloupe Island, FWI, where she met Gérard.
Together they moved to Miami in 1999, and opened Xposure Advertising the following year.
Thanks to her prior experience in promoting and marketing, Cathy secured big brands like L’Oréal Paris, Airbus company, Givenchy… as new clients for Xposure Advertising.
After 14 years in Miami, it was time for expansion and new adventures, and new branches of the business were recently opened in San Diego, Denver and Santa Fe, NM, where Cathy & Gérard both reside for the time being…
Carmen Ferreira de Terenzio, art director at Xposure Advertising, completed an industrial design degree at Faculdade da Cidade in Rio de Janeiro, Brazil, where she worked designing campaigns, logos and visuals for corporate and cultural clients including film festivals, art exhibits, theater, fashion, music, television and consumer products.
In Miami, where she moved in 2000, she was hired by El Sitio USA to help brand online and offline pages and by RealNetworks where she worked with producers, developers and software engineers as a program manager on website components for RealGuide streaming media in Latin America.
Starting in 2001 she worked at Ocean Drive Magazine, designing inserts and promotional materials.
In 2006 she joined Xposure Advertising.
In addition she has taught typography, a lifelong passion, at the Miami Ad School in Miami Beach.
In 2013 she co-founded State of Wonder, an online gallery carrying limited edition prints and original art pieces.
Olivier Volatier, a French national, graduated from the University Lyon II with a Master in Finances.
After 3 years working in wealth Management in Miami, Olivier took a leap toward his initial passion: web programming.
In 2012, he integrates the Xposure team and becomes Xposure Advertising’s Web Developer, enabling the company to add Web Design to its offered services.
Olivier is fluent in in many programming languages.
Thanks to his perfect vision of design, he can reproduce exactly the template created by the designer and then optimize it for the different media supports.
Antonio Weiss is a native of Asuncion, Paraguay.
He had the good fortune of working on projects in Paraguay with Fulbright Professor Dr. Alexis Gonzales.
He went to Loyola University in New Orleans, Louisiana, on a full scholarship, majoring in Film Production and Drama.
Antonio moved to Santa Fe, New Mexico, where he has worked on video, film, and screenwriting projects since 1990.
He has won awards from both the Chicago and Houston International Film Festivals for live action shorts, short documentary and feature screenplay writing.
He is currently a Producer/ Director, and has worked extensively on private projects as well as for state organizations.
Antonio’ main focus is on story telling, which makes his approach to a project a valuable contribution.
He is keen on story structure and characters, whether it is a narrative or an industrial project.