Xposure Advertising is a full-service design studio and branding company, creating graphic design across all platforms. Our small structure allows for a close relationship with our clients that has generated long-lasting partnerships where we grow and evolve their brands together. The scope of our work allows for a diverse expansion of the brand through multiple platforms reaching the customers directly and growing the brand exponentially. From initial research to the final product and campaign, we always work with the time frame assigned to each of the phases of the project. We are partnered with printers, programmers, paper mills and an array of manufacturers which allows your project to have the best quality vs price.
Gérard Vachez, principal and art director of Xposure Advertising, holds a degree in art and graphic design from the University of Paris I, the Sorbonne, and has extensive expertise in painting, sculpture and photography.
He launched his first design and marketing firm in 1987: Vue Du Pont.
Thanks to his skills in illustration, photography, and graphic arts, his studio was highly successful and attracted a prestigious clientele.
Gérard has designed for numerous companies from around the world. His advanced technical skills ensure clients obtain original results each time.
Gérard’s work includes photos, drawings and paintings that have been exhibited in Europe, several African countries, the Caribbean, Canada and the United States.
His work has been published in prestigious magazines.
He moved to Miami and opened the Xposure Advertising Studio in 1999, and after 14 successful years in Florida, he settled in Santa Fe, NM, in 2012, where he lives with his lovely wife and business partner Cathy.
Cathy Bedart-Vachez, co-owner and co-founder of Xposure Advertising graduated from Tourism & Business school in Aix en Provence, France.
After several years as a marketing and advertising agent for Seita, in Marseille, she later worked for the Bayer pharmaceutical company.
She then relocated to Guadaloupe Island, FWI, where she met Gérard.
Together they moved to Miami in 1999, and opened Xposure Advertising the following year.
Thanks to her prior experience in promoting and marketing, Cathy secured big brands like L’Oréal Paris, Airbus company, Givenchy… as new clients for Xposure Advertising.
After 14 years in Miami, it was time for expansion and new adventures, and new branches of the business were recently opened in San Diego, Denver and Santa Fe, NM, where Cathy & Gérard both reside for the time being…
Christèle de la Haye holds a Marketing Master from the prestigious CELSA Marketing School in Paris. Her background in the beauty industry is very extensive, as she was Vice President at “Les Nouvelles Esthetiques & SPA” Mag, for 14 years.
Christèle also led and organized the International Congress of Esthetics and SPA, a series of skincare & SPA conferences.
This comprehensive experience allows her to build brands people believe in, she generates leading strategies as well as powerful marketing ideas to make these brands very visible, unique and unforgettable.
She constantly searches for innovative and distinctive ways to define and amplify brand stories, to stimulate awareness and increase their impact.
She is the ideal branding partner of your marketing transformation!
Clémence Biguet holds a Bachelor Degree in Visual Communication & Multimedia, that she obtained from the Condé School in Lyon, France.
She then moved to Paris so she could attend the Condé School of Communication Strategies, where she acquired the methodology and technics
to create global marketing campaigns.
In 2016, Clemence joined the Xposure Advertising team in Miami, as a Graphic Designer, and she currently works on prestigious and world famous brands
such as the L’Oreal Group, Ralph Lauren, Giorgio Armani, Tama Research, etc…
She is passionate about her job, and brings her enthusiasm about branding to all the Xposure clients!!
Olivier Volatier, a French national, graduated from the University Lyon II with a Master in Finances.
After 3 years working in wealth Management in Miami, Olivier took a leap toward his initial passion: web programming.
In 2012, he integrates the Xposure team and becomes Xposure Advertising’s Web Developer, enabling the company to add Web Design to its offered services.
Olivier is fluent in in many programming languages.
Thanks to his perfect vision of design, he can reproduce exactly the template created by the designer and then optimize it for the different media supports.